Today, as customers become more comfortable with it, online shopping is another area where customer experience can make or break a store and it offers room for disruptors in the market — so much so that even physical stores that have been around for decades should start worrying if their online customer experience isn’t up to par. In the months since COVID-19 appeared on the scene, all kinds of lockdowns have been influencing our lives. These lockdowns, and the desire to minimize close interpersonal contact with strangers, have led to an enormous uptick in online grocery shopping.